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Why “Innovation” Is Dead, But “Ingenuity” Is Alive and Well

Explore how you should redefine Innovation and embrace Ingenuity in this Inc article guest post from Jordan Ritter.

Dirty Hands Build Great Startups

“Its a tragedy of the first magnitude that millions of people have ceased to use their hands as hands. Nature has bestowed upon us this great gift which is our hands. If the craze for machinery methods continues, it is highly likely that a time will come when we shall be so incapacitated and weak that we shall begin to curse ourselves for having forgotten the use of the living machines given to us by God.” — Mahatma Gandhi

Culture, Capacity And Craftsmanship: How To Hire For A Startup

There’s a lot of glory and fun when you’re immersed in the startup experience. Building a team from scratch usually means that everything is fresh and unwritten. Joining a new venture to do something that’s never been done before is exhilarating. And having an impact on the mission of your young new company is empowering. You get to say, “This has my fingerprints on it. We did that.”

Introducing Travis Murdock!

I’m excited to welcome Travis Murdock as a Managing Principal, leading our marketing and PR efforts! Travis joins us from the San Francisco Bay Area, where he spent the last 8 years at Edelman, a global PR and marketing firm. His story with Ivy Softworks started long before, when he and I worked together at Cloudmark. Since then, he has worked with dozens of technology companies, large and small, where he helped them find their narrative, define their market and launch their products. Travis has always been a trusted advisor of mine for all things marketing & PR-related, and I’m absolutely thrilled that he and his family took the trip North to join us in Seattle!

Culture, Capacity and Craftsmanship: How To Hire For A Startup

Read the original article published on TechCrunch

Ivy Softworks Awarded Top 100 Companies to Work For in Washington

We are very honored to share that Ivy Softworks, an innovation studio headquartered in Seattle, was awarded 8th place in the Seattle Business 100 Best Companies to Work For 2015 competition (small company category). This is the first year that Ivy Softworks has entered and earned a spot on the prestigious list, which recognizes Washington businesses for excellence in leadership, benefits, work environment, training, and employee satisfaction, among other criteria.

100 Best Companies to Work for 2015

Seattle Business magazine honored its 100 Best Companies to Work For at an awards dinner on July 1, 2015, at the Washington State Convention Center. The winners, hailing from cities all across the state of Washington, were chosen based on extensive surveys completed by employees. Check out the full list here.


For years I’ve talked about the rise of a new, digital generation of nomads: always on the move but never willing to forego access to the people, places or things we want. Whether chatting with friends or family, searching information, enjoying our entertainment, or shopping for that perfect item. Regardless of where we are, we expect to have access. But often overlooked is the fickle approach we digital nomads take with our devices. We move fluidly from phone to tablet to laptop, to TV and soon to our watch, and back again. Our choice of device is driven by the need for instant gratification in the moment, not by what is best suited for our given task. Combine this with decreasing attention spans and an increasing information landscape to explore, and it’s easy to feel overwhelmed and lost. Other leaders in the design community have realized this as well, and in recent years many have been calling upon organizations to more fundamentally embrace the concept of simplicity in product and service design.

Introducing Mark Zbikowski!

We’re continuing to build out our leadership team here at Ivy Softworks, and today I am absolutely giddy with excitement to announce that Mark Zbikowski has joined us as a Managing Principal!  Mark was originally introduced to us by Brian Valentine, as someone who is both a great technical leader and loves to get his hands real dirty building out architecture and products.  As soon as I met Mark, I knew he belonged here as a key leader of our engineering team.

Introducing Matthew Holloway!

I’m thrilled to announce the newest member of the leadership team, Matthew Holloway. Matthew has led some of the top design teams across companies from Apple to SAP, most recently leading the User Experience and Product Design across all seven of Shutterfly’s brands. His talents for deeply understanding the user and ability to thoughtfully mentor and grow his team collectively make him an exceptional fit for our Studio. I’m very excited to welcome him into the Ivy Softworks family!


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